Dialogue with Mr. Han, the President of LIJIANG Glass Machine - How to build a global brand.

Interviewer: What kind of brand image does LIJIANG Glass want to show to the world?

Mr. Han: In the process of global independent brand creation, LIJIANG Glass has established a brand image of "internationalization, high-end, green, and responsible".

As a global brand, LIJIANG Glass, with a global vision and adhering to the trinity localization layout, serves more than 1,000 glass deep processing manufacturers around the world and is committed to becoming a mainstream glass automation equipment and industry solution brand in many countries.

LIJIANG Glass creates intelligent and leading high-quality products with continuous R&D investment and technological innovation, and customizes high-end life solutions for users.

Finally, LIJIANG Glass pays attention to environmental protection and sustainable development, is committed to reducing environmental pollution in the production process, and launches energy-saving, environmentally friendly, and low-carbon products to help users achieve green life.

Interviewer: According to LIJIANG Glass's semi-annual report, LIJIANG Glass's overseas revenue increased by 30% in the first half of this year. Behind the data, could you please briefly introduce LIJIANG Glass's performance in different overseas markets?

Mr. Han: LIJIANG Glass has performed very well in many overseas markets. Among them,

in India, LIJIANG Glass has served the top three local high-speed rail glass manufacturers and established an office in Delhi, India in 2019. There are now 4 technical after-sales service support engineers and 3 localized sales engineers;

in Brazil, LIJIANG Glass has served as the third largest local freezer door display cabinet door glass manufacturer.

So far, there are dozens of agents, distributors, and dealers in South America, the United States, Turkey, Vietnam, India, the Middle East, Spain, Romania, Bulgaria, and other countries,

It has attracted Germany's TSI to become LIJIANG Glass's agent in Western Europe; with the assistance of Daks Glass and FDS Glass, it has successfully entered the US market.

and international trade exports have accounted for more than 50% of the company's overall output value.

Interviewer: Facing a complex international environment, what is your prediction for the global glass deep processing market? Which market segments will continue to bring performance growth to LIJIANG Glass? Where will LIJIANG Glass focus on the global market in the future?

Mr.Han: In the short term, major global markets are still facing challenges of weak industry demand and intensified competition. The turning point of industry demand may appear in 2024; with the economic recovery in South Asia and Southeast Asia, industry demand will gradually recover. In the medium and long term, the industry still has good growth resilience. According to a report released by Future Market Insights, global glass market sales are expected to maintain an annual compound growth rate of 4.3% from 2022 to 2029.

At the same time, with the implementation of the "Belt and Road" initiative, emerging markets such as South Asia, Southeast Asia, the Middle East, and Africa have gradually become important growth points in the glass deep processing market. The glass deep processing industry contains new development opportunities, and high-end smart green energy-saving and environmental protection will continue to be the development trend of the industry.

Interviewer: In addition to the above strategies, what other experiences does LIJIANG Glass have in promoting localized operations in different markets around the world?

Mr. Han: First, integrate upstream and downstream resources and technologies in the industry, and use the foundation of high-end overseas brands to quickly open up local markets and achieve faster market growth. For example, LIJIANG Glass jointly developed an inflatable board hollow production line with James Gao, a Ph.D. in the United States, and AFS, an American company, and received selfless help from LISEC technical engineers. This not only brought impetus for LIANG Glass to take root in the local area, but also made it more conducive for Haier to layout the high-end market.

Second, adhere to the salad-style cultural integration of "people and single integration", so that every employee can directly face the needs of users, create user value, and realize their own value sharing in creating value for users, thereby maximizing personal and organizational value.

Interview: As a mature international enterprise, what are the key factors that Chinese brands should grasp when going overseas?

Mr. Han: First, brand building: LIJIANG Glass Machine always adheres to the strategy of independent brand creation when deploying overseas, that is, starting from the developed European and American markets, and then entering emerging markets, and creating the LIJIANG Glass brand step by step. In this process, establishing a good brand image is the key to gaining a foothold in the regional markets of various countries, which includes brand communication, promotion strategies, marketing channels, and other aspects.


Second, market demand: A timely understanding of local market needs and user habits can quickly determine the potential opportunities and competitive advantages of products in the local market, and targeted satisfaction of market needs can capture the minds of users.


Third, product quality and innovation: high-quality products are the basis for retaining users. On this basis, continuous iterative innovation and proactive provision of upgraded product experiences to users can adapt to the ever-changing needs of users and create differentiated advantages.

Interviewer: Finally, to summarize, why LIJIANG Glass is a trustworthy supplier?

Mr. Han: We always emphasize research and development. In recent years, out of business growth needs, we have established LIJIANG Glass, which is a professional insulating glass processing machine R&D and manufacturing center with proprietary automatic technology. Adhering to the spirit of innovation, we will never stop developing our brand and new products. With the expanded market, we sincerely hope to cooperate with customers from all over the world.

With fine-fitting parts and advanced techniques, our products expand stably, in the fields of glass processing. With superior performance-to-price ratio, high quality, and perfect post-sales service, the market share of our products expands unceasingly. We will unceasingly develop and innovate with our full enthusiasm, to carry forward our brand and offer better products for our users.